Monthly Archive: April, 2013

B2B vs. B2C- What is more Challenging?

In a marketing career spanning three years (a rookie still, I might add) the most common query posed to me when I have explained to my prospective customer the perks of Business to… Continue reading

Everytime I speak- I try the Sales Pitch

It’s not difficult to understand why- I’am a businessman. The idea of promoting my business amongst my prospective customers and peers is central to my existence as a competitive trader. Far too often,… Continue reading

Keeping it Fresh is good for Business

The title of this blog piece holds true for both the Offline and Online worlds. The idea of a product or service being fresh or uncorrupted is central to the fundamental expectation of… Continue reading