Monthly Archive: September, 2013

How to build a Successful B2B marketplace – A Seller Perspective

A B2B Marketplace is an online platform for business to business transactions, which includes dealings between manufacturers, suppliers, wholesalers, and retailers. It has made international trading easy and plays a significant role in… Continue reading

Trade Shows- The Gateway to B2B Buying and Selling

Are you a b2b buyer or seller? Are you part of a good b2b marketplace? Would we be kidding if we explained the concept of Trade Shows to you? Naturally, the terminology itself… Continue reading

Social Media and B2B Selling

Social Media is not just another media tool in a marketer’s toolbox. Its scope and nature makes it a unique option to leverage communication between two people, or a whole group of people… Continue reading

How to Measure the ROI of Your Marketing Programs

Today’s B2B marketing professionals describe marketing performance as a mean to analyse the efficiency and effectiveness of their marketing programs by focussing on the alignment of marketing activities, strategies, and metrics with business… Continue reading