Social Media and B2B Selling

Social Media is not just another media tool in a marketer’s toolbox. Its scope and nature makes it a unique option to leverage communication between two people, or a whole group of people… Continue reading

How to Measure the ROI of Your Marketing Programs

Today’s B2B marketing professionals describe marketing performance as a mean to analyse the efficiency and effectiveness of their marketing programs by focussing on the alignment of marketing activities, strategies, and metrics with business… Continue reading

The Slideshare Advantage in B2B Marketing

Slideshare is rapidly emerging as a powerful online marketing tool. This web 2.0 based slide hosting service currently commands 58 million unique visitors every month, with over 16 million active registered users. Aside… Continue reading

B2B Cold Calling Best Practices- Make that Perfect B2B Call

How many of us hate tele-marketers? Almost every one of us, ain’t it? Making a series of objective phone calls, that’s not always expected to fetch a positive return, isn’t something every marketer… Continue reading

Search Smart- Get in touch with the right Buyers & Sellers

The general rule of physics- anything too big, is very difficult to map. Thankfully, there is this revolutionary concept of ‘Search’, a simple word that describes the separation from chaos to order. On… Continue reading

10 Reasons why your Business needs the B2B Marketplace?

What is a b2b marketplace? The world is moving online- everything from daily consumables to complex educational courses is now available over the World Wide Web. Naturally, business between buyers and sellers too… Continue reading

B2B Trade Is More than Just Trading

Traditionally, the term ‘trading’ refers to the exchange of products or services between traders, specifically designated as a Seller and Buyer. In the case of a good business directory however, trading is more… Continue reading

Simplify B2B- 4 Tips to Build a Better B2B Relationship

B2B, an acronym for ‘Business to Business’ is basically the trading of goods between two businesses (in specified Seller and Buyer roles)-rather than between a business and a consumer. B2B is a simple… Continue reading

B2B Outcomes are defined by Investments

It is commonly told that for every story that works, a thousand fail. The situation in a typical b2b marketplace is no different- for every success story there are a substantial number of… Continue reading